I like to start, build and change things.


My name is Jons. I’m an entrepreneur on the business side of technology. Fascinated by the future of things in general.

Born and raised in the metropolitan village of Amsterdam. Some years ago I started off with an MBA in emerging technologies, but I learned most by doing. Theory follows experience.

An entrepreneur is like a venture architect. With a mission to build a system of people and machines that creates value. I believe in achieving short term goals to enable long term thinking. Purpose is the point. Profit is the result. My focus is to drive growth at tech companies.

Starting up is continuous search for a sustainable business model. I co-founded a startup studio called Backspace. We build companies to create positive impact. Pushing humanity forward. That sounds big, but it’s what we truly believe in. Technology is the closest thing to magic we have.

Here are some of the things I worked on.

  • Screen Shot 2016-06-06 at 20.39.11

Backspace is a startup studio driven by technology.

Our team builds tech companies to create positive impact.

Learn more
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Soverin is email you pay for.

An honest email service that doesn’t sell your data. Switch from ‘free’ to freedom.

Learn more
  • Print

Mapping the eCommerce landscape.

An infographic of the elements in online retail. We visualised all the things you need to keep in mind when running a store on the web.

  • Marvia_Editor

Marvia is a CMS for print.

We are in the business of printmarketing.

Just like WordPress does for websites or Mailchimp for email, we do for print. Marvia helps you create a high res PDF fast and easy. You can only  the content of your print lay out, but not the design format.